21,845+ have now signed a petition urging NPR to reconsider its decision to remove Edwards as host of Morning Edition. Most of those signing also leave comments. More than a few concern comparisons with the CocaCola's New Coke marketing fiasco 18 years ago.
When Coke finally re-introduced the original formula as CocaCola Classic, they acknowleged their blind spot: "The simple fact is that all the time and money and skill poured into consumer research on the new Coca-Cola could not measure or reveal the deep and abiding emotional attachment to original Coca-Cola felt by so many people."
Will NPR learn this lesson? It remains to be seen.