This is good news for those of us who seek to communicate via the Web and foster a sense of community with our stakeholders. Community newspapers have done this for decades. They publish news and feature stories about their readers and the readers do take notice, tell their friends and families, and clip the articles for their scrap books. The online version of this is the forwarded url, the blog mention and the profile links at MySpace and FaceBook.
- 'Informal' intranet is a hit in British Columbia gov't
By Bill Sweetland
Robin Farr’s determination to make the intranet fun, friendly and informal transformed it from an electronic backwater into a front-and-center presence in the consciousness of employees.