Thursday, January 17, 2008

to create or vegetate - the generational factor

Let's say you've got six basic types of Internet users (creators, critics, collectors, joiners, spectators, and inactives) and you've got seven basic generational groups (kids, teens, gen Y, gen X, young boomers, older boomers and seniors). What's your guess as to how age impacts the way people use the Internet?

Well you don't have to guess because Forrester Research has checked this out and it's summarized in a beautiful graph in this Business Week Article.

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